
Trend following: combining market and macro information
Classic trend following is based on market prices or returns. Market trends are relatively cheap to produce, popular, and plausibly generate value in the presence of behavioral biases and rational herding. Macro trends track relevant states of the economy based on fundamental data. They are more expensive to produce from scratch and generate value due to rational information inattentiveness. While market trends are timelier, macro trends are more specific in information content. Due to this precision, they serve better as building blocks of trading signals without statistical optimization and are easier to predict based on real-time information. Reason and evidence suggest that macro and market trends are complementary. Two combination methods are [1] market information enhancement of macro trends and [2] market influence adjustment of macro trends.