
Information inefficiency in market experiments
Experimental research illustrates the mechanics of market inefficiency. If information is costly traders will only procure it to the extent that markets are seen as inefficient. In particular, when observing others’ investment in information, traders will cut their own information spending. Full information efficiency can never be reached. Moreover, business models that invest heavily in information may have higher trading profits, but still earn lower overall profits due to the costs of improving their signals. What seems crucial is high cognitive reflection so as to invest in relevant information where or when others do not.